Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues like a wine’s country and region of origin sometimes had more impact on a person’s willingness to pay more for a wine than taste.
Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues like a wine’s country and region of origin sometimes had more impact on a person’s willingness to pay more for a wine than taste.