# Language influences how consumers trust a brand

**URL:** <https://archive.menshealtharchive.com/t/language-influences-how-consumers-trust-a-brand/1080>\
**Category:** Research Database\
**Created:** [November 20, 2018, 10:19pm UTC](https://archive.menshealtharchive.com/t/language-influences-how-consumers-trust-a-brand/1080 "2018-11-20T22:19:27Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![menshealtharchive](https://yyz1.discourse-cdn.com/flex035/user_avatar/archive.menshealtharchive.com/menshealtharchive/32/587_2.png) [@menshealtharchive](https://archive.menshealtharchive.com/u/menshealtharchive)\
**Post date:** [November 20, 2018, 10:19pm UTC](https://archive.menshealtharchive.com/t/language-influences-how-consumers-trust-a-brand/1080/1 "2018-11-20T22:19:27Z")

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> **[Language influences how consumers trust a brand: Studies show politeness in...](https://www.sciencedaily.com/releases/2018/11/181120073824.htm)**
>
> Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers.

  
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers.