# It's not your fault -- Your brain is self-centered

**URL:** <https://archive.menshealtharchive.com/t/its-not-your-fault-your-brain-is-self-centered/2001>\
**Category:** Research Database\
**Created:** [March 13, 2019, 6:41pm UTC](https://archive.menshealtharchive.com/t/its-not-your-fault-your-brain-is-self-centered/2001 "2019-03-13T18:41:55Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Science\_Daily](https://yyz1.discourse-cdn.com/flex035/user_avatar/archive.menshealtharchive.com/science_daily/32/325_2.png) [@Science\_Daily](https://archive.menshealtharchive.com/u/Science_Daily)\
**Post date:** [March 13, 2019, 6:41pm UTC](https://archive.menshealtharchive.com/t/its-not-your-fault-your-brain-is-self-centered/2001/1 "2019-03-13T18:41:55Z")

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> **[It's not your fault -- Your brain is self-centered: Short-term memory focuses...](https://www.sciencedaily.com/releases/2019/03/190313132241.htm)**
>
> You're in the middle of a conversation and suddenly turn away because you heard your name. While this 'cocktail party effect' of turning our attention toward self-related stimulation is well-known, scientist don't know if something similar happens...

  
You’re in the middle of a conversation and suddenly turn away because you heard your name. While this ‘cocktail party effect’ of turning our attention toward self-related stimulation is well-known, scientist don’t know if something similar happens inside our heads. By testing for ‘self-referential bias’ in working memory, researchers are starting to understand how our brains make us naturally self-centered.